Iron Maiden’s ‘Trooper’ Beer Has Sold 30 Million Pints

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On the day British pubs are allowed to re-open, Robinsons Brewery and Iron Maiden’s Frontman Bruce Dickinson are celebrating as their collab beer ‘Trooper’ has sold 30 million pints around the globe. The news comes in the same month the beer has celebrated its eighth birthday.

Since its launch, the 4.7% beer has become a leading player amongst British ales, and is now exported to over 60 countries and is enjoyed by beer lovers both in pubs and from the comfort of their homes. The beer has also won multiple gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters, and International Beer Challenge.

The beer has also seen spin-offs by the brewery, with this past year seeing ‘Trooper Fear Of The Dark’, a 4.5% ABV English dark roasted chocolate stout that is full-bodied and rich in flavour, and a ‘Trooper IPA’, a 4.3% ABV golden India Pale Ale packed full of hoppy flavours. Both these new ‘Trooper’ beers have again been brewed in collaboration with Iron Maiden frontman – and beer aficionado – Bruce Dickinson at the helm, and both have enjoyed a terrific response in retail and export markets.

Talking about the massive milestone for the beer, Dickinson said “I couldn’t be prouder of what we’ve achieved with Robinsons in reaching the 30 million pints milestone. We’ve developed a family of outstanding Trooper beers that our fans and beer drinkers all over the world enjoy, which tells you a lot about the quality, originality, provenance and distinctive character exhibited by every Trooper beer.”

He added “The fact that other leading international brewers have also wanted to partner with us in creating local Trooper variants is further testament to what we and Robinsons have created. Long may it continue, and here’s to the next 30 million pints!”

Dean Etchells, Robinson’s Trooper brand manager, said “It is a remarkable achievement for Trooper to be celebrating its eighth birthday along with an epic milestone of 30 million pints sold across the world. This success and longevity stands as testament to the quality of Trooper beer and its continued worldwide appeal to IRON MAIDEN fans and beer drinkers.”

Oliver Robinson, managing director of Robinsons Brewery, added “From Bruce visiting the brewery to do a blind taste test with us to this incredible milestone and several award-winning beers later, it’s been quite the journey! We are immensely proud of what Robinsons and IRON MAIDEN have achieved with Trooper over the last eight years, and the exciting part is that it feels like we’re just getting started.”

To celebrate 30 million pints, Trooper and Robinsons Brewery are making it easier and cheaper than ever for Trooper fans to get their hands on the beer. Starting from Monday, May 17, Robinsons will be offering free shipping on all orders over £60 across the U.K. from www.robinsonsbrewery.com/shop (excludes Scottish Islands, Channel Islands, and Isle of Man).

Recently Brewdog USA announced that they’ll be teaming with Iron Maiden to launch a new beer called ‘Hellcat’, an India Pale Lager.